Your Firm's Name — Before Anyone Even Finishes Typing

Your Competitive Edge

Search Box Optimization places your firm in Google's autocomplete suggestions. Before any ad loads. Before any competitor appears. Before a single search result is shown.

How it Works

When a potential client starts typing "estate planning attorney in Birmingham" — they haven't finished the search yet. SBO places your firm's name in the dropdown suggestion that completes their query. They click your suggestion, bypass every competitor, and land directly on your result page.

The keyword is exclusive. No other firm in your market can own the same search term while you hold it. You pay only for clicks — nothing until someone actually selects your firm from the suggestion.

Why It Works for Law Firms

Attorney advertising is expensive. A single pay-per-click keyword for estate planning or family law in a mid-size market can run $15–$50 per click. SBO delivers clicks at a fraction of that cost because you're intercepting the search before the results page loads — before competitors even have a chance to appear.

Placement typically takes 45–60 days to appear. Keywords are reviewed and approved before launch. If a term isn't generating qualified clicks, we adjust.

What You Get

• Be in front of your clients on every search.
• Exclusive keyword ownership in your market
• Placement in Google and Bing autocomplete
• Pay-per-click only — no monthly retainer until results appear
• Monthly reporting on click volume and performance
• Dedicated strategist managing keyword selection and optimization

Autocomplete Brings You Leads

Searching buyers will see your business suggested before they ever have a chance to see your competition. Get to buyers first with Autocomplete-Optimization.

Act fast as search terms are exclusive

• Pick the best keyword phrases that your clients type to find you.
• Every time someone types in the keyword phrase in the search engine, they will see you
• Save money on your pay-per-click campaigns by having customers find you directly and pay 5x-10x less for clicks
• Boost your online authority by having customers search for you by name
• 100% result based — you pay only for clicks you get

Why Firms Choose SBO

Local and National Programs

Local Marketing Program

If you are a local firm ready to put yourself in front of your competition, we can help you with our local Autocomplete-Optimization program. Get yourself in front of the people looking for your specific areas of practice, at the moment they are searching.

National Marketing Program

If you are a firm with offices nationwide, or who serves clients on a national level, we can help put you in front of thousands of potential clients every month with our national Autocomplete-Optimization marketing program.

Exclusive Support

We will keep you updated with reports on the progress of your campaign, including search-terms in the autocomplete and clicks.

Pricing & FAQ